Template vs Custom Web Design: Which one is right for you?

One of the most important aspects of a business is creating an online presence — particularly a website. If you’ve just come up with a great business idea and are wanting to establish yourself online, you might feel overwhelmed by all the options that are available to you on the web. You know that you want your website to look great, to properly reflect your brand and identity, and to make it an efficient experience for your customers; but you may be unsure on how to progress.

One of the main options that you will come across when wanting to create a website is the option between a custom and template web design. Let’s dive into both of these design possibilities and see which one may be right for your business.

Template Web Design

This basically means that the general design and layout of a website has already been created. With templates, you basically ‘insert’ your content into predefined boxes. Usually considered to be an easy route, the workflow of using a template web design consists of choosing a theme that you will most closely represents the look, feel, and functions of your business, and then simply customising the colours and images for any minor changes that you feel need doing. An example of this consists of WordPress’ template website, that allows you to choose from a ridiculous number of predetermined designs — although some of more expensive that others.

Advantages:

  • Usually the inexpensive method for when you’re wanting to get up and running as soon as possible.
  • Cheaper upfront cost.
  • Shorter development time (usually).
  • Websites cannot be created without really knowing HTML/CSS coding.
  • Flexibility of making your own decisions.

Disadvantages:

  • Difficult to find a website that will reflect the exact needs of your business (there will be compromises).
  • Your website will not stand out as many other websites will probably be using similar templates.
  • Limitations on customisation — what you see is pretty much what you get.
  • Some templates may not be search engine friendly.
  • Some templates may not be compatible with all browsers.
  • Poorer support system
  • Images and content need to be adapted to fit the predetermined areas of the template.

Custom Web Design

With a custom designed website, every element has been created with your business needs in mind. Whether it consist of coming up with your strategy and content first, with the right design following afterwards – every component will be tailored.

Advantages:

  • Specifically created to suit your business needs, strategy, and products.
  • 100% customisable.
  • Completely unique design that will truly encompass your company’s branding.
  • A Content Management System (CMS) can be built into your site to make its management easier to handle.
  • Search engine friendly.
  • Compatible amongst all browsers.
  • Your site can grow with your business

Disadvantages:

  • Can be more expensive.
  • Usually takes longer to develop.
  • Can be considered as too complicated for marketing teams to handle.

Which one is right for you?

At Simply Websites, we can provide the right template or custom design package for you. Choose from the following:

Starter Package ($2,500):

Includes 2 months free website hosting and locked theme. Perfect for:

  • Startups or small businesses that need a website fast and easy.
  • Mobile friendly website with up to 5 content pages, and 1.5 images per page.
  • Dynamic contact form, interactive Google Map, and Blog for the latest news.

Pro Package ($3,500)

Includes 1 year of free website hosting and custom theme. (This package will save you more than $420). Also includes 1 month of free agency updates to content.

Perfect for:

  • Small or medium businesses that need a standout website.
  • Mobile friendly website with up to 5 content pages, and 1.5 images per page.
  • Dynamic contact form, interactive Google Map, and Blog for latest news.

eCommerce Package ($4,000)

Includes 3 months free website hosting and custom theme.

Perfect for:

  • Small or medium businesses that need a unique website to sell products online.
  • Mobile friendly website with up to 6 content pages, 1.5 images per page.
  • Dynamic contact form, interactive Google Map, and Blog for latest news.
  • Easy eCommerce setup to self manage your products, cart, shipping, stock control, multi images, and payment with PayPal or Credit Card.

We’ve covered the multiple differences between template and custom web designs, and as we can see there are positives and negatives to both sides. Choosing the right option will ultimately come down to you properly considering your businesses needs; how much budget have you allocated for this spend? Do you need to get online as soon as possible? Is your business too complex for a template design? Or do you simply need a site that acts as a virtual brochure? Do you want your businesses to stand out from the rest of the crowd?

The choices lie with you.

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